Designing a Race-Day Kit With the AI Studio
From a one-line brief to three print-ready concepts — a walkthrough with a real club, start to finish.
"Something that feels fast" is a real brief we got from a real club captain, and it's a more common starting point than you'd think.
We fed it straight into the design studio along with the club's existing colours and a couple of reference photos from last year's race. Three concepts came back inside the hour.
The club voted inside their group chat in under a day, picked one, asked for a tweak to the sleeve graphic, and had a print-ready file by the end of the week.
The technology shortens the first draft. It doesn't shorten the part where sixty people need to agree on a colour — nothing does.
